Ready to take your music career to the next level in NYC and DC? Our 6-month grassroots campaign is designed to help you build momentum and increase your Spotify streams through a series of proven promotional steps. Here’s how we’ll guide you over the next 6 months:
Month 1: Club Spins, DJ Engagement, and Shazam Strategy 🎧
In the first month, the focus is solely on Club Spins. We’ll get your track playing at top clubs across NYC and DC using our Club Spin Services. This is the perfect way to build immediate buzz and exposure, as club-goers hear your track live in a high-energy environment. The goal is to get your music circulating in the right spaces, creating organic buzz and helping your song gain traction. The more your track spins, the more excitement it generates among potential fans.
- DJ Engagement: While your track is spinning, the DJ will make an announcement, introducing your music to the crowd. You’ll personally engage with the audience by being present at the club and interacting with fans. This direct involvement builds excitement and a personal connection with your music.
- Shazam Strategy: While your song is playing in the club, you’ll encourage the crowd to Shazam your track. This helps listeners identify your music immediately and create a direct link for them to find your song later on Spotify. The more people Shazam your track, the more likely they are to stream and share it, giving you valuable organic exposure.
Month 2: Mix Show Promotion for Wider Reach 🎙️
In Month 2, we’ll take your track to the Mix Show Promotion stage. We’ll get your song played on popular radio mix shows, which increases your exposure beyond the club scene. Mix shows are an excellent way to reach listeners who are tuning in for new music and mixes, giving your track the chance to be discovered by a broader audience.
Month 3: Press for Social Proof 📰
By Month 3, we’ll focus on securing press coverage to build social proof for your music. Being featured in reputable music outlets adds credibility to your brand, which can attract more listeners, fans, and industry professionals. Press coverage not only validates your work but also helps you stand out in a crowded market.
Month 4: Social Media Ads to Amplify Your Reach 📱
By Month 4, we’ll launch targeted Facebook, TikTok, and Instagram ads to amplify your reach. We’ll recycle content such as videos of DJs spinning your track, crowd reactions, and behind-the-scenes footage. These ads will keep the buzz going, further increasing your exposure and driving traffic to your Spotify.
Month 5: Seeding Strategy with Influencers on IG 🌱
In Month 5, we’ll implement a Seeding Strategy with influencers on Instagram, focusing on music reactions, reviews, and theme accounts. These influencers will help spread the word about your music by sharing it on their platforms, exposing your track to their engaged followers. By leveraging the power of social proof from trusted influencers, you’ll continue to grow your fanbase and increase engagement. These influencer posts will amplify your reach, create trust among new listeners, and encourage fans to engage with your music on social media.
Month 6: Pitch to Playlists and Release on DSPs 🎶
In the final month, we’ll focus on solidifying your presence on major platforms by pitching your music to playlists and releasing it on Digital Streaming Platforms (DSPs) to maximize your visibility. Here’s the full breakdown:
- Pitch to Independent Playlists: We’ll reach out to independent playlist curators who specialize in your genre. Getting your track added to their playlists will introduce your music to new audiences and boost your streams.
- Create a Custom Playlist: You’ll curate a custom playlist that features your track along with similar music. This gives you control over the vibe and theme of your playlist, while helping you engage with listeners who resonate with your sound.
- Official DSP Release: We’ll ensure your track is officially released on Digital Streaming Platforms (DSPs) like Spotify, Apple Music, and more. This is crucial for maximizing exposure and ensuring your music is accessible to fans worldwide.
- Pitch to Spotify Editorial Playlists: After building momentum and increasing your popularity score over the previous months, we’ll pitch your track to Spotify’s editorial playlists. Getting added to these high-traffic playlists can have a significant impact on your streams and visibility.
Month 6 is all about ensuring your music is placed in front of the right audiences and fully leveraging the platforms that will drive your career forward.
Ready to Get Started?
If you’re ready to take your music to the next level, apply today! We’ll review your application, and if approved, we’ll start executing this 6-month promotional campaign to help you build your brand, increase your Spotify streams, and gain real exposure.